The fact that various colors play an important role in the marketing is obvious.
Each color has a unique ability to influence customers and cause some reaction. We all notice how often bright colors , such as red, are used on the packaging of promotional materials - but what do we know about the rest of the palette ? Explore the psychology of colors ranging from the practical side and select the appropriate color for advertising your business.
The importance of Fix -red color .
Red is the color very intense emotionally. Moves the texts of the images on the plan and pier - lice. It should be used as an accent to stimulate people to make a quick decision . It is the color of blood , so might as well emphasizes the emotions of war , power, danger , determination and passion or a desire for love.
The color red is the perfect color for headlines such as: opportunity , just now . In advertising , red is often evokes erotic feelings ( red lips , red nails , red district , the woman in red ) . As well emphasizes the danger (high voltage , traffic lights and stop signs ) . This color is also strongly connected with the energy , and therefore is exposed when promoting energy drinks , games, and sports cars.
The bright red - emphasizes the joy , sexuality , passion , sensitivity and love .
Pink - means romance , love and friendship .
The dark red - is connected with vigor , willpower , anger , leadership.
Brown - suggests stability , emphasizes the classic prestige.
AMBER - brown color . It combines the energy of red and the cheerfulness of yellow . It is a colorful term not only joy but also the fascination and determination. Color adored especially among young people. As a citrus color orange stimulates the appetite perfectly . Thanks in advertising best fulfills its function by promoting food and products for young people . Moaning is the significance of the color orange ?
Dark orange - reflects distrust , deceit .
Red orange - refers to the desire, pleasure, domination and aggression.
Gold - evokes a feeling of prestige, often emphasizes high quality.
Yellow. It is the color of the sun. Closely linked with joy, happiness , intellect and energy. Use yellow to induce a pleasant warm feeling . You can choose the color for the promotion of children’s products, or for offers pleasant leisure. Certainly , however, should not be used at prestigious products . Hardly anyone would be interested in a yellow suit. For it is well suited to emphasize safety .
Bright yellow - is connected with joy and freshness.